Amazon's Holiday Selling Guidelines for Toys & Games 2015

I received the following information in an email recently. Also, it was posted on Amazon's website as of Sept. 1, 2015. I'm just posting this here as a courtesy to the public b/c sometimes this information is so difficult to find on Amazon's website. Basically, if you have any toys or games to sell and you don't sell at least 25 total items between Sept. 1 - Oct. 31, 2015, you will not be able to see any of those toys from Nov. 17, 2015 - Jan. 9, 2016.

Holiday Selling Guidelines in Toys & Games

To maintain buyer confidence in Amazon this holiday season, we are implementing Holiday Selling Guidelines for the Toys & Games store. Effective November 17, 2015, only sellers who meet the following performance criteria will be eligible to sell in the Toys & Games category from November 17, 2015 through the first week in January 2016.

Your first sale on Amazon.com must be prior to September 18, 2015. The sale does not need to be specific to the Toys store.

• You must have processed and shipped at least 25 orders from September 1 through October 31, 2015. The orders do not need to be specific to the Toys store.
• Your pre-fulfillment cancel rate must be no greater than 1.75% from October 1 through October 31, 2015.
• Your late shipment rate must be no greater than 4% from October 1 through October 31, 2015.
• Your order defect rate must be no greater than 1% short term as of November 1, 2015.

Your orders that use Fulfillment by Amazon will not be subject to the holiday season restrictions provided your account is in good standing.
Amazon Services reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.
Here are some steps you can take to remain eligible to sell in Toys & Games throughout the holiday season:

• Monitor your customer metrics and take corrective action when necessary.
• Utilize Fulfillment by Amazon (FBA) to ship products to customers.
• Check your orders frequently in the Manage Orders section of your account.
• Minimize order cancellations; only show inventory for sale that you have available to ship.
• Ship orders and confirm shipment in a timely manner.
• Ensure your seller policies are up to date.
• If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.

Amazon.com to Cut Ties With the Citizens of Illinois

Thanks to the boneheaded state government (which is supposed to be in a "lame duck" session), Amazon.com is going to eliminate all of its Amazon Associates who live in Illinois. For those who don't know, the Amazon Associates program is a program that Amazon has that allows people to place links for Amazon on their websites. If someone goes to Amazon through a link on an Associates site and purchases something at Amazon, the Associate gets a small fee (usually one or two cents). Lawmakers in Illinois have voted for a 6.25% tax on online retail purchases. The levy, which still needs the governor's approval, would apply to goods bought through affiliates of online retailers that take in least $10,000 worth of annual sales in the state. To avoid the hassle of dealing with 9,000 affiliates who live in the state Amazon has decided to terminate all Amazon Associate accounts in Illinois. Amazon is just the first company to do so and Overstock.com has announced they will follow suit and several other large online retailers are planning the same.

Here is a copy of the email I received today:

Greetings from the Amazon Associates Program:

We regret to inform you that the Illinois state legislature has passed an unconstitutional tax collection scheme that, if signed by Governor Quinn, would leave Amazon.com little choice but to end its relationships with Illinois-based Associates. You are receiving this email because our records indicate that you are a resident of Illinois. If our records are incorrect, you can manage the details of your Associates account.

Please note that this not an immediate termination notice and you are still a valued participant in the Amazon Associates Program. But if the governor signs this bill, we will need to terminate the participation of all Illinois residents in the Associates Program. After that point, we will no longer pay any advertising fees for sales referred to amazon.com, endless.com and smallparts.com nor will we accept new applications for the Associates Program from Illinois residents.

The unfortunate consequences of this legislation on Illinois residents like you were explained to the legislature, including Senate and House leadership, as well as to the governor's staff.

Over a dozen other states have considered essentially identical legislation but have rejected these proposals largely because of the adverse impact on their states' residents.

Governor Quinn's office may be reached here.

We thank you for being part of the Amazon Associates Program, and wish you continued success in the future.

Sincerely,

Amazon.con

++++++++

There's a chance that the legislation can be stopped, but only if the governor doesn't sign the legislation. Contact Governor Quinn's office here and ask him not to sign the bill.