Thursday, September 17, 2015

Amazon's Holiday Selling Guidelines for Toys & Games 2015

I received the following information in an email recently. Also, it was posted on Amazon's website as of Sept. 1, 2015. I'm just posting this here as a courtesy to the public b/c sometimes this information is so difficult to find on Amazon's website. Basically, if you have any toys or games to sell and you don't sell at least 25 total items between Sept. 1 - Oct. 31, 2015, you will not be able to see any of those toys from Nov. 17, 2015 - Jan. 9, 2016.

Holiday Selling Guidelines in Toys & Games

To maintain buyer confidence in Amazon this holiday season, we are implementing Holiday Selling Guidelines for the Toys & Games store. Effective November 17, 2015, only sellers who meet the following performance criteria will be eligible to sell in the Toys & Games category from November 17, 2015 through the first week in January 2016.
Your first sale on must be prior to September 18, 2015. The sale does not need to be specific to the Toys store.

  • You must have processed and shipped at least 25 orders from September 1 through October 31, 2015. The orders do not need to be specific to the Toys store.
  • Your pre-fulfillment cancel rate must be no greater than 1.75% from October 1 through October 31, 2015.
  • Your late shipment rate must be no greater than 4% from October 1 through October 31, 2015.
  • Your order defect rate must be no greater than 1% short term as of November 1, 2015.
Your orders that use Fulfillment by Amazon will not be subject to the holiday season restrictions provided your account is in good standing.
Amazon Services reserves the right to cancel listings, remove selling privileges, and prohibit the sale of specific products to maintain a marketplace that is safe for buyers.
Here are some steps you can take to remain eligible to sell in Toys & Games throughout the holiday season:
  • Monitor your customer metrics and take corrective action when necessary.
  • Utilize Fulfillment by Amazon (FBA) to ship products to customers.
  • Check your orders frequently in the Manage Orders section of your account.
  • Minimize order cancellations; only show inventory for sale that you have available to ship.
  • Ship orders and confirm shipment in a timely manner.
  • Ensure your seller policies are up to date.
  • If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.

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